Client: Coursera
My role: Course Developer & Instructor: Generative AI for Marketing
Engagement: Contract | End-to-end content creation and presenting practical online GenAI marketing courses

Location: Johannesburg (Hybrid) | Global

The opportunity

In early 2023, when generative AI was exploding into the mainstream, Coursera faced a familiar problem for fast-moving platforms: everyone was talking about AI, but very few people could explain how to use it well. Coursera wasn’t looking for hype merchants or theoretical futurists. They needed credible, hands-on practitioners who could help marketers understand what GenAI actually means for their work, their brands, and their audiences. Coursera needed courses that were clear-eyed about both the power and the risks of GenAI, relevant and accessible to learners or various skill levels, and useful to learners across industries and geographies. I was one of the first movers and early experts to help shape this new learning frontier.

I was approached by Construct Education, Coursera’s course development partner, and worked closely with their learning design team to shape, structure, and refine GenAI marketing courses, ensuring the content met Coursera’s global standards while remaining practical, engaging, and grounded in real-world marketing use cases.

What I delivered

I designed and presented a suite of five global GenAI marketing courses, each built to help learners move from curiosity to confidence. I combined deep marketing and communications experience, my practical, real-world understanding of how teams actually work, and a strong ethical lens grounded in inclusion, trust, and human impact. I approached this work with a simple principle: use AI to accelerate, support and complement human thinking, not replace it. That philosophy has now reached over 17,000 learners globally (Learner numbers accurate as of 9 February 2026), proving that marketers are hungry for AI training that is practical, and rooted in real-world experience.

Together, the courses I developed and presented form a practical, well-rounded introduction to using generative AI in modern marketing, from content and copywriting to campaigns, presentations, and personalised communication. The courses blend guided, hands-on projects with theoretical frameworks, ensuring learners don’t just understand what GenAI can do, but how to apply it thoughtfully in real work. Three of the courses are built as step-by-step guided projects, where learners follow along and actively create outputs as they go. The remaining courses take a more theoretical approach, while still embedding practical exercises so learners can test tools, refine their judgment, and build confidence through practice. This mix of doing, thinking, and applying has helped learners worldwide move beyond experimentation and into meaningful, responsible use of GenAI in their day-to-day marketing work.

You can explore my Coursera courses here

Content Creation with Generative AI
9,386 learners
A practical foundation for using GenAI to ideate, structure, and refine marketing content, without losing voice, quality, or authenticity.

Copywriting with ChatGPT: Crafting High-Quality Blog Content
4,004 learners
Shows marketers how to use ChatGPT as a strategic writing partner for long-form content, SEO-aware structure, and editorial consistency.

Social Media Campaigns with AI: From Strategy to Design
1,733 learners
A hands-on guide to building AI-assisted campaigns that still start with strategy, insight, and audience understanding.

Professional Presentations: Canva AI Magic Studio
1,040 learners
Explores how AI-powered design tools can speed up presentation workflows while improving clarity, storytelling, and polish.

Using GenAI for Tailored Customer Emails
384 learners
A focused application course on personalisation that respects trust, relevance, and customer relationships.

I both developed and presented each of the courses.

The impact

  • Over 17,000 global learners equipped with practical, responsible GenAI skills
  • Coursera strengthened its position as an early, trusted authority in AI education
  • Learners consistently report increased skills, confidence, and clarity around AI usage for marketing
  • Courses continue to grow organically, reflecting sustained relevance

What this says about how I work

This collaboration reflects the kind of work I’m best known for: translating complex, fast-moving ideas into clear, usable action that teams can actually apply. I focus on teaching in a way that respects people’s intelligence, without talking down or dumbing things down, while helping organisations move early and with confidence. Above all, my work keeps people and real-world impact at the centre of innovation, ensuring new tools are adopted thoughtfully and responsibly.