Turn Purpose
Into Performance
Too many organisations treat marketing as optional. The cost: lost revenue, limited impact, and stalled growth. Strategy, not more activity, is what changes the trajectory.
More activity
won’t fix broken
marketing.
Only clear strategy
can transform
performance and
build long-term success.
Hello, I'm
Jana Porter
I help brands build clarity, credibility, and momentum through strategy-led marketing that delivers results.
Performance isn’t accidental, it’s designed.
My work connects brand to business goals, story to strategy, and marketing to performance, helping organisations build visibility, trust, and long-term value in competitive markets.
Not Just A Silly Name:
Meet the Brand Behind the Banana
Janana Banana Consulting is a South African marketing and communications consultancy led by strategist and storyteller Jana Porter. We work with nonprofits, social enterprises, corporates, and small businesses that care about doing meaningful work that blends heart with hustle.
My Work
Two decades of stronger brands, clearer positioning, refined messaging, real growth, and measurable outcomes.
Who I’ve Worked With
Trusted By Organisations, Institutions, and Partners Across Sectors and Markets
Let's Work Together
Every organisation works differently, so my collaboration model flexes: from embedded roles and strategy sprints to retainers and project-based engagements.